ActiveCampaign makes it easy to adjust workflows without needing to leave the style template. For example: You can develop emails straight within your workflow without needing to hop back and forth between the automation and e-mail project dashboards. This sounds fundamental, however we found that half of the tools we evaluated lacked this back feature.
The tool’s Split Action feature lets you A/B test for everything: e-mails, wait times, SMS versus e-mail, or any type of customized action you’ve produced within the tool. Divide Action likewise lets you differentiate the types of offers people receive based on when they get in the workflow; this is a nice way to reward early risers during time-sensitive promos.
So, for example, if someone buys throughout the first stage of a nurturing project, you can include the Goals tag to skip the contact to the upsell or resell phase of a workflow. Accomplishing a goal is among the start sets off ActiveCampaign provides, so you can immediately include somebody to a new workflow if they complete the workflow when they accomplish the goal.
The tool also natively incorporates with ActiveCampaign’s CRM software application at the Pro plan and greater. This offers you the capability to automate the sales pipeline by including into the CRM roster once they’ve signed up for an offer. You can assign contacts to specific sales people. You can add relationship-driven jobs, or notes, so that you’re continuously in interaction from marketing to sales.
Unfortunately, ActiveCampaign is still behind the industry’s frontrunners in regards to its ability to post content to social media, and to work within the tool to perform search marketing research study, and to utilize search marketing data to enhance projects (something Pardot performs in a genius style). ActiveCampaign does not use an iOS or Android app, which is entirely inappropriate.
In addition to that, they have the consumer messages function. Utilizing it you can send out targeted messages directly to your site visitors, for that reason optimizing the general client experience. ActiveCampaign pride themselves on their technique to helping you build meaningful connections with your customers through their software application. And, while at very first glimpse pages such as the Dashboard can seem a little busy and overly made complex, it’s not difficult to understand how helpful it is to have all your info in one place.
If you are coming from a different email marketing software application, ActiveCampaign provides to do the account migration for free. This may only be thought about a con if you’re after a fast and basic email solution. There are simpler newsletter services out there, so you might wish to look somewhere else if this is all you require.
ActiveCampaign’s inbuilt CRM flawlessly link to all your email marketing information, permitting sales teams to act quickly. Features like lead scoring and social data can likewise help to improve your sales follow-up procedures. Apart from sending e-mails, ActiveCampaign also enables you to set up landing pages, send out SMS and customized ‘Discussions’ to site visitors, and even manage how Facebook advertisements are shown to contacts.
ActiveCampaign is a sophisticated tool, and getting acquainted with it takes a lot more work than other tools. Not to mention the regular maintenance you’ll require to establish, monitor and optimize projects. If you only wish to set up basic email sequences (for example, a welcome campaign), we ‘d advise more affordable alternatives like MailerLite or Benchmark, which are far much easier to utilize.
Unfortunately, there’s no totally free strategy, and with a trial duration of simply 14 days, they do not provide you much time to evaluate whether it’s right for you. It’s truly difficult to fault ActiveCampaign, not just do they provide nearly whatever you need within a newsletter marketing tool, but they do it effectively.
One location that is slightly doing not have is the newsletter editor, not offering an experience as slick as other tools out there, with a few worrying features that might be done better (like the modification history). The assistance is as marketed: friendly, practical and quick. Email and talk support are fantastic, with a personal feel to the interactions.