ActiveCampaign makes it simple to change workflows without needing to leave the style template. For instance: You can create emails straight within your workflow without having to hop backward and forward in between the automation and email campaign control panels. This sounds basic, but we found that half of the tools we evaluated lacked this back feature.
The tool’s Split Action function lets you A/B test for whatever: emails, wait times, SMS versus e-mail, or any sort of customized action you have actually developed within the tool. Split Action likewise lets you differentiate the types of deals people receive based upon when they get in the workflow; this is a good way to reward early risers throughout time-sensitive promos.
So, for instance, if somebody buys throughout the very first stage of a nurturing campaign, you can include the Goals tag to skip the contact to the upsell or resell phase of a workflow. Accomplishing a goal is one of the start activates ActiveCampaign supplies, so you can automatically add someone to a new workflow if they complete the workflow when they accomplish the objective.
The tool likewise natively incorporates with ActiveCampaign’s CRM software at the Pro plan and higher. This provides you the ability to automate the sales pipeline by adding into the CRM roster once they’ve signed up for a deal. You can designate contacts to particular sales individuals. You can include relationship-driven jobs, or notes, so that you’re continuously in communication from marketing to sales.
Regrettably, ActiveCampaign is still behind the market’s frontrunners in regards to its ability to post material to social networks, and to work within the tool to perform search marketing research, and to use search marketing information to enhance projects (something Pardot does in a genius fashion). ActiveCampaign doesn’t provide an iOS or Android app, which is completely inappropriate.
In addition to that, they have the client messages function. Using it you can send targeted messages directly to your website visitors, therefore enhancing the total client experience. ActiveCampaign pride themselves on their approach to assisting you construct significant connections with your clients through their software. And, while initially look pages such as the Dashboard can seem a little hectic and overly made complex, it’s not tough to comprehend how helpful it is to have all your information in one place.
If you are coming from a different email marketing software, ActiveCampaign uses to do the account migration free of charge. This may only be thought about a con if you seek a quick and simple email service. There are easier newsletter services out there, so you might wish to look in other places if this is all you need.
ActiveCampaign’s integrated CRM perfectly connect to all your email marketing data, allowing sales groups to act rapidly. Features like lead scoring and social information can likewise help to enhance your sales follow-up processes. Apart from sending e-mails, ActiveCampaign likewise enables you to establish landing pages, send SMS and individualized ‘Discussions’ to website visitors, and even manage how Facebook advertisements are displayed to contacts.
ActiveCampaign is a sophisticated tool, and getting acquainted with it takes a lot more work than other tools. Not to mention the routine upkeep you’ll need to set up, screen and enhance projects. If you just wish to set up basic email series (for example, a welcome campaign), we ‘d recommend more affordable options like MailerLite or Criteria, which are far much easier to utilize.
Sadly, there’s no totally free plan, and with a trial duration of simply 2 week, they don’t provide you much time to assess whether it’s best for you. It’s truly difficult to fault ActiveCampaign, not just do they offer practically everything you need within a newsletter marketing tool, but they do it effectively.
One location that is a little lacking is the newsletter editor, not providing an experience as slick as other tools out there, with a few worrying functions that might be done much better (like the revision history). The assistance is as promoted: friendly, helpful and quick. Email and chat assistance are excellent, with a personal feel to the communications.