ActiveCampaign makes it simple to change workflows without needing to leave the design template. For example: You can produce emails directly within your workflow without having to hop backward and forward between the automation and e-mail campaign dashboards. This sounds fundamental, however we discovered that half of the tools we tested lacked this back function.
The tool’s Split Action feature lets you A/B test for whatever: e-mails, wait times, SMS versus e-mail, or any sort of customized action you have actually produced within the tool. Divide Action likewise lets you distinguish the types of deals people get based on when they enter the workflow; this is a nice method to reward early risers throughout time-sensitive promos.
So, for example, if somebody purchases throughout the very first phase of a nurturing campaign, you can incorporate the Goals tag to skip the contact to the upsell or resell phase of a workflow. Achieving an objective is one of the start activates ActiveCampaign offers, so you can automatically include someone to a new workflow if they complete the workflow when they accomplish the objective.
The tool likewise natively incorporates with ActiveCampaign’s CRM software application at the Pro plan and greater. This gives you the ability to automate the sales pipeline by adding into the CRM lineup once they’ve registered for an offer. You can appoint contacts to particular sales people. You can include relationship-driven tasks, or notes, so that you’re continuously in communication from marketing to sales.
Sadly, ActiveCampaign is still behind the market’s frontrunners in regards to its ability to publish material to social networks, and to work within the tool to carry out search market research, and to use search marketing data to enhance projects (something Pardot does in a genius style). ActiveCampaign does not use an iOS or Android app, which is completely undesirable.
In addition to that, they have the customer messages function. Using it you can send targeted messages directly to your site visitors, for that reason optimizing the total client experience. ActiveCampaign pride themselves on their approach to assisting you develop meaningful connections with your clients through their software application. And, while in the beginning look pages such as the Dashboard can appear a little hectic and excessively complicated, it’s not tough to understand how useful it is to have all your information in one location.
If you are originating from a different e-mail marketing software, ActiveCampaign provides to do the account migration free of charge. This may just be thought about a con if you’re after a fast and simple email solution. There are easier newsletter services out there, so you might wish to look elsewhere if this is all you require.
ActiveCampaign’s inbuilt CRM effortlessly link to all your email marketing information, allowing sales groups to act quickly. Functions like lead scoring and social data can also help to streamline your sales follow-up processes. Apart from sending emails, ActiveCampaign likewise allows you to establish landing pages, send out SMS and customized ‘Conversations’ to website visitors, and even handle how Facebook ads are displayed to contacts.
ActiveCampaign is an advanced tool, and getting familiarized with it takes a lot more work than other tools. Not to mention the routine upkeep you’ll require to establish, screen and optimize campaigns. If you only wish to set up standard email series (for instance, a welcome project), we ‘d advise more economical alternatives like MailerLite or Criteria, which are far simpler to utilize.
Unfortunately, there’s no free plan, and with a trial period of just 2 week, they don’t provide you much time to examine whether it’s ideal for you. It’s really tough to fault ActiveCampaign, not only do they provide nearly everything you need within a newsletter marketing tool, however they do it extremely well.
One area that is somewhat lacking is the newsletter editor, not offering an experience as slick as other tools out there, with a few niggling features that could be done better (like the modification history). The assistance is as advertised: friendly, handy and fast. Email and talk assistance are terrific, with an individual feel to the interactions.